Description
Theory and practice of new venture planning. Focus is on development
of a business concept; analysis of the industry environment
and target market; assessment of the competition; and the creation
of a complete business plan. Students start with an idea and
work with it though the planning, feasibility, and funding stages.
Texts
The Successful Business Plan: Secrets & Strategies, Third
Edition. Rhonda Abrams. Running 'R' Media, 2000.
A Business Plan for the Small Business (with software). James
V. Dupree. Prentice Hall, 1996.
Objectives
- To discover and use diverse
resources to develop an understanding of the tactical business
planning process.
- To understand the critical
factors required to transform an idea into a successful
business.
- To develop competencies in
the areas of new venture concept development, creation of
a value proposition, industry and competition analysis,
marketing and sales, organization and personnel planning,
financial management, and venture funding.
- To create and present
a comprehensive business plan.
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